East Of England Co Op

THE BRIEF

Autumn Winter Social Content

A seasonal social content retainer for East of England Co-op, creating a consistent stream of video content and iPhone photography across the Autumn/Winter period. Each month needed to focus on a mix of timely campaigns, product moments and seasonal activity, with content designed to work across social channels and in-store screens.

CREATIVE DIRECTION

Creative with Purpose.

The creative direction was shaped around East of England Co-op’s brand, audience and seasonal priorities. From developing the video concepts through to directing and styling studio-shot content, we focused on creating ideas that felt recognisably East Of England Co-op while remaining engaging, relevant and commercially purposeful.

Each piece was considered with the wider customer journey in mind; building awareness, creating appetite and encouraging customers to visit, discover and shop.

Start project

THE RESULT

Organic seasonal social content

DELIVERABLES

Monthly iPhone video content
Creative concepts and video ideas
Creative direction
Studio-shot video content
Product focused content
In-store screen content
Recipe and food content
Social-first edits and formats

THE OUTCOME

Keeping East Of England Co-op in Season.

A consistent stream of social-first content that kept East of England Co-op visible and relevant throughout the Autumn/Winter calendar.

The varied approach gave each campaign, product and seasonal moment its own creative treatment, while building a recognisable content style across the period and creating assets that could work beyond social.