Wayward Management

THE BRIEF

Every brief has hidden potential.

Wayward Management approached Yoghurt Creative for social media management, and had the idea of creating a photoshoot featuring children and their pets for the first month. Rather than treating it as a standalone shoot, we saw the opportunity to build something much bigger; a campaign with a meaningful story at its heart.

From this initial concept, we developed Better Together: a creative campaign celebrating the friendships between children and their pets as a powerful metaphor for individuality, confidence and belonging. Designed to reflect Wayward’s values of inclusivity and representation, the campaign transformed a simple photoshoot into a multi-platform creative concept, combining social-first video and storytelling to engage families while reinforcing the message that different is brilliant.

CREATIVE DIRECTION

Because different is brilliant.

At the heart of Better Together was a simple belief: every child deserves to feel seen, celebrated and confident in who they are. Rather than creating a campaign centred solely around children and their pets, we developed a creative concept that used these unique friendships as a metaphor for belonging, individuality and self-expression.

By pairing familiar pets with more unusual companions, we challenged the idea of what ‘normal’ looks like and encouraged families to celebrate the qualities that make us all different. Every creative decision from the autumn-inspired styling and playful storytelling to the authentic voiceovers and candid moments, was designed to feel genuine, relatable and full of personality.

THE RESULT

Social-first campaign videos

Behind the scenes iPhone photography

Supporting organic social content

AN UNDERATED INGREDIENT

Stories to bring everyone in.

The social media posts get your audience to your profile; but stories keep them around. At Yoghurt Creative, we LOVE concentrating on stories; which are an important part of the ongoing Wayward relationship.

We used them to provide:

INTERACTION
Polls, quizzes, questions and Q&As, to get parents involved in the campaign from home.

SHARED MOMENTS
Parent-led UGC opportunities guided by us, to get them involved featuring child models with their pets.

COMMUNITY BUILDING
Celebrating the amazing child talent both in agency and in the real world achievements; continuously celebrating how being individual is a superpower.

DELIVERABLES

• Creative direction
• Campaign strategy
• Photography
• Hero videography
• Social-first content
• Monthly content days
• Social media management
• Content planning
• Graphic design
• Copywriting
• Content scheduling
• Community management

THE OUTCOME

Building a brand, month by month.

Better Together successfully transformed a simple campaign idea into the foundation of Wayward Management’s ongoing content strategy. The launch delivered a cohesive collection of photography, professional video and social-first content that strengthened the agency’s brand while celebrating its values of inclusivity, confidence and individuality.

Following the success of the campaign, Yoghurt Creative continued as Wayward Management’s ongoing social media partner. We continue to create monthly content, manage their social channels and develop creative campaigns that keep their audience engaged, ensuring the brand remains consistent, relevant and full of personality throughout the year.

Wayward Management review.

“Working with Yoghurt Creative has been a fantastic experience from start to finish. Charnelle has an incredible ability to take the huge stream of ideas I throw at her and turn them into a clear, creative plan that perfectly captures the vision. It’s been such a pleasure to bounce ideas around with her, and her organisation, creativity and enthusiasm have been invaluable.

Chloe is an exceptional photographer. She has such a calm and reassuring presence with our child models and their families, helping everyone feel relaxed in front of the camera. She consistently delivers beautiful, high-quality images that not only fit the creative brief but also adapts effortlessly to the style and feel we’re aiming for.

Tia has also been brilliant to work with as videographer. She created some incredible content featuring our models and their pets, and has a real talent for directing people naturally without making them feel uncomfortable. She knows exactly how to guide a shoot to capture the moments she needs, while reading the room and adapting her approach to each model.

Together, they make a professional, creative and incredibly talented team. Their attention to detail, collaborative approach and ability to bring ideas to life make them an absolute pleasure to work with. I wouldn’t hesitate to recommend Yoghurt Creative to anyone looking for a team that genuinely cares about producing outstanding work.” 

Phoebe Finch, Founder & Director

Let's bring your brand world to life.

Whether you're launching something new or refreshing your brand, we'd love to help bring your vision to life.

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Working Worldwide

info@yoghurtcreative.co.uk

07928967398

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