iPhone Content vs. Pro Content
You might be wondering why you would need to book creative teams to produce content on an iPhone, when most people own their own phones on to capture content with at no cost? It is easy to see the value in paying for professional content to be produced, because this requires a video or photography specialist and it is easy to see the quality output of professional content. Why invest in iPhone content? Is outsourcing iPhone content creation beneficial?
Let us explain why our answer is a big yes! You may also be shocked to hear that by the end of this post you will learn that iPhone content is just as valuable an asset as professional content for social media.
So let’s start with the benefits for each type of content.
Pro content.
Professional content is content produced using professional cameras and equipment to record your video or capture your photography. This requires someone who is educated in the field to deliver high-quality media.
What are the benefits of professional content? For any business who wants to appear highly professional as a brand, and present a superior status within their industry online; professional content is key. Outstanding video and photography will portray your company as an established, polished and inspiring brand to follow and buy into.
Also shooting professionally for ads can prove really valuable, as you can create content pieces that have strong visuals and creative compelling narratives to engage your the audience and influence them to follow your intended call-to-action.
iPhone content.
iPhone content is any video or imagery taken via an iPhone. Boasting 4K footage, the latest models are able to shoot content with amazing clarity. And best of all, you don’t necessarily need to be videography or photography savvy to get great content with an iPhone, making it an accessible content creation tool.
But what are the real benefits of iPhone content? There are a number of great qualities iPhone content carries for social media profiles using it. Firstly iPhone reels and TikToks perform particularly well for engagement across platforms compared with professional content. Why is this? Well iPhone content gives video and photography a less polished and more authentic visual. Content captured on the iPhone will give the viewer a genuine view of the business; and with consistency of uploads, generate a community of loyal followers for the brand.
Giving regular, engaging content that people feel is transparent, trustworthy, insightful and inspiring; is easier communicated on casual iPhone content rather than professional, ‘perfected’ content. This incredible, on-the-go marketing tool will help to achieve your business goals and generate a larger, stronger audience.
Create pro or iPhone content?
So should you be investing in professional or iPhone content for social media marketing?
The answer, is both!
Your social media should be a healthy mix of the two.
Create iPhone videos and photos for ‘business as usual’ content. Reels, TikToks and image carousels should be a frequent feature throughout your social feeds.
While we advise creating professional content as and when there is a need. Think seasonal content, launches, key business moments or milestones and social media campaigns that you want to make a visual impact.
That’s why here at Yoghurt Creative, monthly iPhone content creation is included within all of our social media management services.
We know that your social media feeds need to have consistent iPhone content every month to build your online community. We also offer professional content as an add-on service for when it is needed, so that you can create some visually stunning and cleverly crafted content.
The professional content will keep your brand looking high-quality and visually captivate your audience when a key marketing message needs to be communicated.